Boost Your Small Business With These Mobile Marketing Strategies

With the increasing number of people owning Internet-able devices these days, it is only apt that marketing is done on a new platform to reach out to the target market. Marketing done via mobile gadgets, be it a phone, PDA or the newcomer iPad, is referred to as mobile marketing. The first step to achieving a successful mobile marketing campaign is sitting down and planning what are the mobile marketing strategies that you would like to adopt, for failure to plan is planning to fail.

Small business mobile marketing can actually be done easily without too much trouble. The first step of planning is to make sure that you are not labeled a spammer. A spammer does not necessarily mean that you are trading in counterfeit goods or generic drugs; the definitions vary from country to country. It is advisable to check with the service providers before starting out your small business.

The first step that you need to do is to set your goals and targets. These refer to the sales that you intend to achieve and other measures of achievement. Next, conduct some research to know your target market. You need to understand the behavior of the market in order to reach out to them and convince them to purchase your product or service. The next step is to decide how to reach out to the market. Do you want to use MMS, a mobile website or social networking sites? Regardless of the method you choose, it is very important that your company has a mobile friendly website especially since you are choosing mobile marketing to promote your products.

After deciding on the marketing medium, decide on the message that you want to send to your market. Do you want to introduce a new product by blasting about your advantages, or do you want to play on your competitors’ weaknesses instead? Once you have discussed with your team on the advertising message to give, you can then kick-start your campaign. The final step would of course be tracking, analyzing and optimizing. This is the stage where you evaluate the effectiveness of the marketing campaign by comparing the sales of the product, and then start optimizing your mobile marketing strategies in order to achieve better results for the next campaign.

Nine Smart Drug Savings Strategies

Fact: Healthcare costs including drugs continue to rise every year. This has tremendously affected most Americans. Add to the fact that we are on a recession, and the impact of these rising costs on families everywhere are very unfortunate.

Below are some smart strategies that you can use and implement to save on drugs.

Talk with your doctor. During your doctor’s appointment, raise your concerns pertaining to the rising costs of prescription drugs. Do not hesitate to discuss this matter with your doctor. If you don’t bring up these concerns, your doctor may assume that prescription cost is not a factor to you.

Ask and be enlightened. Know why your doctor is prescribing that specific drug. Also ask if the drug is FDA-approved, for your specific condition. Sometimes, doctors will just prescribed drugs that you don’t really need or not certified by the FDA to benefit your specific condition. Research on evidences that the prescribed drug works in your case.

Beware of drug ads. Advertisements are helpful in telling you the drugs available in the market. However, don’t be easily persuade to try newer drugs. Just because the drug is new doesn’t always mean that it has huge advancement over existing medications. And because advertisements incur costs, most likely, these drugs are more costly.

Value of free samples. They are provided to doctors as part of drug companies’ marketing efforts to entice usage by you. But remember that they may or may not be the best or most effective drug for what ails you.

Buying generics via internet. The value of non-US Internet pharmacy lies in brand-name drugs-because they are often cheaper in Canadian and European-based sites. However, for generic drugs, US sites provide the cheaper choice.

Know your supplements. Supplements may or may not interact with other drugs. Some ingredients in supplements may harm you especially if you have certain conditions. Remember that supplements are usually not FDA-approved, so their claims are not substantiated.

Splitting of Pills. Skimp on the dose? Never! But by requesting your doctor to prescribe pills that are twice the dose you need, and then cut them in half using a pill splitter can actually save you some money.

New versus older drugs. Low-cost generics which are usually older drugs are as good as, or better than, the newer and more expensive ones coming to the market. There have been plenty of evidence coming out lately proving this point.

Store-brand versus name-brand. When buying over-the-counter medications, choose store-branded medications (such as Equate, Walgreens or CVS) over name-branded counterparts. The truth is, they contain the same active ingredients that can cure whatever ails you, but their price difference is substantial. Store-branded medicines are usually placed beside the name-brands. Just check the labels to make sure of the active ingredients.

Using Drugs to Quit Smoking

It has been established by the medical fraternity the world over that nicotine dependency is detrimental to your health, and this is the foremost reason that many smokers want to quit smoking. Quitting isn’t easy for most people and often they make several attempts before they finally kicking the smoking habit, but many fail even after repeated attempts.

There are a wide range of strategies and products available to help you quit smoking, but there is no fixed ‘cure’ that works for everyone. While some people manage to quit using behavioural modification therapy, some use nicotine replacements (such as chewing gum, lozenges, sprays, patches, etc.), and some manage to quit without the use of any products or techniques, commonly referred to as going ‘cold turkey’.

There also been a plethora of medical products that have become available to help smokers wean off the habit. Of course none of the drugs guarantee that you will quit smoking, but they can help increase the possibility. For people who’ve been unsuccessful using other methods, stop smoking drugs such as ‘Zyban’ or ‘Chantix’ could be the answer.

The Role of Dopamine in Smoking Addiction:
Nicotine is known to activate a similar ‘reward system’ associated with other drugs such as amphetamine or cocaine, albeit as a lesser level. According to research, nicotine works by increasing dopamine levels (a chemical in the brain which is responsible for ‘well-being’ and ‘pleasure’ feelings), and since the nicotinic effect wears off quite soon, a smoker feels the urge to smoke again. Varenicline Tartrate works by blocking nicotine from activating the nicotine receptors, thereby preventing dopamine stimulation. Bupropion Hydrochloride inhibits the reuptake of dopamine (amongst other chemicals found in the brain), and this results in the availability of more dopamine in the system.

Varenicline Tartrate (Chantix):
Chantix has received the American FDA’s approval and is made available to adults who want to quit smoking, although one needs a prescription for this drug that was introduced into the market by Pfizer Inc. Chantix has no nicotine, but is known to act upon the brain receptors which come into play when nicotine enters the system. The use of Chantix starts a week before the smoker stops smoking, and the general course runs for about twelve weeks. It can have a relatively high cost, but of course the cost of Chantix pales in comparison to the savings that would result if you do manage to successfully kick the smoking habit.

Effects of the Chantix Drug:
Chantix is known to stimulate areas in the brain referred to as ‘nicotinic acetylcholine receptors’ which are influenced by nicotine. This, in turn, produces an effect similar to that produced by nicotine. Additionally, Chantix can also help override the effects produced by nicotine when a smoker smokes after being on this medication. Since Chantix is designed to activate a smoker’s nicotine receptors partially, it can help in reducing the withdrawal symptoms and cravings that are generally linked with quitting smoking. And since it also brings down the sense of satisfaction that smoking produces, it can also help prevent chances of a relapse. A large number of Chantix users are of the opinion that while on Chantix smoking is nowhere near as pleasurable as it used to be.

Possible Side Effects of Using Chantix:
The side effects associated with the use of Chantix can include a change in dreaming patterns, constipation, gas, nausea, and vomiting. Chantix is not recommended to people who suffer from any chronic medical condition and isn’t recommended for women who are either pregnant or breast-feeding.

Bupropion Hydrochloride (Zyban, Wellbutrin)
Commonly referred to as Bupropion Zyban and Bupropion Wellbutrin, this is a drug that is generally used to treat depression. However, this drug has also been successfully used by people trying to quit smoking. Often referred to as generic ‘Zyban’ and ‘Wellbutrin’, these are actually brand names of the generic drug Bupropion Hydrochloride. Also, while this drug is not recommended to all smokers who need help in quitting smoking, it can help in reducing the discomforts that are linked with the withdrawal symptoms of nicotine dependency. At times, it is prescribed to people who have failed in their previous quit smoking attempts.

When this drug is used to quit smoking, a 150 mg dose is taken once a day for around three days, and if the patient is able to tolerate the dose, then the dosage is subsequently increased. After being on this drug for two weeks, the patient is asked to discontinue smoking. And even though one can buy Zyban online, seeking a doctor’s advice before walking this path is always suggested.

The use of this drug is not suggested to people who suffer from eating disorders (anorexia & bulimia), to people who suffer from epilepsy, to people who use MAO inhibitors (psychosis drugs), and to people who have recently stopped using ethanol and/or sedatives such as Valium and Xanax. It should be used with particular care (and preferably under medical supervision) in people who use drugs to minimize the risk of seizures (these include all drugs under the phenothiazine class, as well as chlorpromazine and prochlorperazine). Using this drug is not recommended if you have just stopped drinking as well.

Zyban/Wellbutrin Side Effects:
The side effects associated with the use of Zyban/Wellbutrin include headaches, insomnia, dizziness, dry mouth, agitation, as well as change in dietary patterns. Seizures, although uncommon, can also occur.

In a recent study conducted by experts at ‘Consumer Reports’ which involved more than a thousand subjects, three different quit smoking methods were studied. These included the use of Varenicline Tartrate, Bupropion Hydrochloride, and lastly, a placebo. While the use of Varenicline Tartrate showed success in 23% of the subjects, Bupropion Hydrochloride was successful with 14% of the subjects, and the placebo helped 10% of the subjects in quitting smoking.

This only goes to show that guaranteed success cannot be expected by any quit smoking method, and one needs to figure out which method will work in each individual case. Also important to note is that experts opine that Varenicline Tartrate (Chantix) and Bupropion Hydrochloride (Zyban and Wellbutrin) should not be used together to increase the possibility of quitting smoking as this combination could be quite dangerous. And if you do intend to use either of these drugs, seeking professional medical advice at the onset in advised.