With the increasing number of people owning Internet-able devices these days, it is only apt that marketing is done on a new platform to reach out to the target market. Marketing done via mobile gadgets, be it a phone, PDA or the newcomer iPad, is referred to as mobile marketing. The first step to achieving a successful mobile marketing campaign is sitting down and planning what are the mobile marketing strategies that you would like to adopt, for failure to plan is planning to fail.
Small business mobile marketing can actually be done easily without too much trouble. The first step of planning is to make sure that you are not labeled a spammer. A spammer does not necessarily mean that you are trading in counterfeit goods or generic drugs; the definitions vary from country to country. It is advisable to check with the service providers before starting out your small business.
The first step that you need to do is to set your goals and targets. These refer to the sales that you intend to achieve and other measures of achievement. Next, conduct some research to know your target market. You need to understand the behavior of the market in order to reach out to them and convince them to purchase your product or service. The next step is to decide how to reach out to the market. Do you want to use MMS, a mobile website or social networking sites? Regardless of the method you choose, it is very important that your company has a mobile friendly website especially since you are choosing mobile marketing to promote your products.
After deciding on the marketing medium, decide on the message that you want to send to your market. Do you want to introduce a new product by blasting about your advantages, or do you want to play on your competitors’ weaknesses instead? Once you have discussed with your team on the advertising message to give, you can then kick-start your campaign. The final step would of course be tracking, analyzing and optimizing. This is the stage where you evaluate the effectiveness of the marketing campaign by comparing the sales of the product, and then start optimizing your mobile marketing strategies in order to achieve better results for the next campaign.